AMBASSADOR PROGRAM 

You only need to watch a few minutes of a marathon to learn, runners are a passionate group of people. Whatever their split-time, size or story, runners are the ones who’ve decided to get out of bed, get moving and get after it.

The Novant Health Charlotte Marathon is putting together a select team of runners to serve as ambassadors throughout the year. We’re looking for go-getters skilled at bringing people together and motivating others towards a common goal. The majority of people who’ve run our races say that it was because a friend or family member encouraged them to try. That’s why our ambassadors are so important. Often all it takes is the right person to change someone’s thoughts from, “Never!” to “Why not me?”

Sound like you? Well, hello! We’ve been looking for you!

 THE REWARDS 

We’re going all-in for our ambassadors. You’re part of our team and should be treated like such. As an ambassador you’ll receive an unmatched Novant Health Charlotte Marathon package:

Race-Entries17

Complimentary Charlotte Marathon Race Entry (distance of your choice)

Up to 6 additional Run For Your Life Six Pack Race Series entries (distances of your choice)

Shamrock 4 Miler
American 4 Miler
Yiasou Greek Festival 5K
Hit the Brixx 10K/5K
Novant Health 15K/5K
Rocktoberfest Half Marathon & 5 Miler

Incentives

We’ll get your name added to our Ambassador Question with online registration to track race sign ups linked to your ambassador efforts. We won’t stress you out with meeting quotas, but we’ll make your extra effort worth it.

For every 25 race sign ups you’ll receive a $15  gift card to Run For Your Life.

The ambassador with the most sign ups will receive a $1,000 donation to the charity of their choice.

Social Media

We’re proud to have you as part of our team and we’ll let the world know it through our social media platforms!  We’ll like, comment, and share your posts to help you engage with the community and encourage support for the Novant Health Charlotte Marathon!

Make sure we’re connected:

Facebook
Instagram
Twitter

Race Gear

Including New Balance Ambassador Team Singlet and Tech Shirt.

Swag

Novant Health Charlotte Marathon swag to help you spread the word (t-shirts,  stickers, sunglasses, waterbottles etc.)

Support

Being a Novant Health Charlotte Marathon ambassador comes with a team that has your back. We’ll work with you to make sure you have what you need to be successful.

 THE REQUEST 

Our ambassadors are our A-Team. So we’re looking to you to set the pace. Being an ambassador will be a blast, but it also requires commitment:

 ATTEND OUR AMBASSADOR KICK-OFF HAPPY HOUR  

Join us March 9, 7:30 p.m. at the Midtown Run For Your Life store for after-hours drinks, swag and a chance to meet other ambassadors.

 PARTNER WITH OTHER AMBASSADORS TO ACTIVATE A PROMOTIONAL EVENT   

We will group you in teams of 4 and each team is tasked with activating a Novant Health Charlotte Marathon promotional event this year.  These could be a night group run, a neighborhood block party or a city-wide corn hole tournament. We will help host, provide swag and get the word out!

 ATTEND AT LEAST ONE OTHER AMBASSADOR EVENT   

You guys will be a team – and team mates support each other!  So get out and engage with the attendees at one of the other Ambassador events.

 RUN & PROMOTE  

Use your Race Gear!  We ask you to participate in at least 4 of the 6 Run For Your Life Six Pack Series races and don’t just run the race, actively promote the Novant Health Charlotte Marathon at those races.  We’ll have a booth and give guidance on how we want you to help!

 PROMOTE EVEN MORE  

We will have other promotional events (like group runs, area 5K’s, fitness expos, etc) and we ask that you attend at least 2 additional events.

 POST ON YOUR SOCIAL MEDIA CHANNELS  

This city is social so we ask that you be as well!  We won’t tell you what to post, but we ask that you do it regularly.  We ask that you be creative, genuine and engaging (while following each posting platform’s policies).  We promise to post creative content on the Novant Health Charlotte Marathon social media channels that you can like, share and start conversations around.

 KEEP IN TOUCH  

Nothing too formal, but a conversation over coffee, a short run or phone call. This program is a partnership – so checking in along the way helps us both!

 HAVE FUN!  

 TO APPLY 

Applications are due by February 24th, so get to it!

 SNAP A SELFIE  

Make it something that shows your personality!

 POST YOUR SELFIE ON INSTAGRAM OR FACEBOOK  

Tag Charlotte Marathon on Facebook or Instagram (hint: make sure your share settings are set so we can see it!)

 CAPTION THE PHOTO WITH THE ANSWER TO THIS QUESTION  

Along with the photo, answer the question, “How will you make the Novant Health Charlotte Marathon your own?”

 QUESTIONS?  

For questions, contact Ashleigh Lawrence at ashleigh@runforyourlife.com