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Move over, sodas, energy drinks, and sparkling waters. There’s even more competition on the beverage aisles these days. You’ll see them in the supermarket, the convenience store, and the drink machines: a rainbow of cans and bottles promising more than just hydration. 

Functional beverages are here with the promise to do everything from boosting your gut health to improving your focus, calming your nerves, enhancing your workout, or making you smarter and better looking. OK, we made up that last part. These spendy and trendy drinks are the current market darlings, but are they any good or actually good for you? And for runners, are they a smart choice or just another wellness fad? Let’s see what our experts had to say…

So What Are Functional Beverages?

Functional beverages is the industry term for this fast-growing segment of the multi-billion-dollar beverage industry. From sodas made with mushrooms for “mental clarity” to juices packed with probiotics for digestion, the options and the promises are dizzying. And apparently, “big soda” is bullish on the trend, too. Just last month, Pepsi plunked down nearly $2 billion to buy the pre-biotic soda brand, poppi, and Coke has launched its own brand, Simply Pop, in February. That’s a move that signals just how mainstream this health trend has become, said registered dietician Matt Dengler, from RxRD Nutrition. “These trendy health health-forward sodas have carved out a niche among health-conscious consumers looking for an alternative to sugary soft drinks.” 

Do Functional Beverages Live Up to the Hype?

As people are running more, drinking less alcohol, and generally shifting toward more health-conscious habits, functional beverages have capitalized on the enthusiasm. Many of these drinks are marketed as healthier alternatives to soda, often with lower sugar, added fiber, probiotics, or adaptogens. And that’s where some of the confusion about these drinks enters the picture. 

“For those looking for a way to cut back on soda or cut calories these are a great option,” said Dr. Ryan Stempniak, a Family Medicine and Family Medicine Sports Medicine practitioner at Novant Health Southern Piedmont Primary Care in Wesley Chapel. 

“These sodas can contain ‘prebiotics’ such as apple cider vinegar which can help boost the guts natural microbiome, but the amount they contain may not offer any noticeable health benefits.”

They’re also not cheap, added Dengler. 

“Compared to water or sparkling water, prebiotic sodas come at a premium—without offering all the nutrients you’d get from whole prebiotic foods like bananas, garlic, onions, oats, and legumes.”

Duly noted. 

What’s In It For Runners?

For runners, hydration and recovery are key. Electrolyte drinks and protein shakes can be useful, especially after long or intense workouts. For most of us, eating a well-balanced diet with whole foods and getting plenty of water can cover the nutritional and performance gaps functional beverages promise to fill. And no one will argue that consuming less sugar doesn’t have its own health benefits. 

“The health benefits of prebiotic sodas may not be noticeable or cause a huge boost in your overall gut health,” reminded Dr. Stempniak, but, “the benefits of these prebiotic sodas far outweigh the adverse effects regular soda can cause to your health.”

For runners and non-runners alike, the best approach is to read the labels, understand the ingredients, and enjoy functional beverages as part of a balanced lifestyle—without expecting miracles in a can.

It seems everything is more expensive these days. Marketplace uncertainty and recent tariffs on goods imported from China and other countries are beginning to ripple through just about every corner of life… including running. While the full impact remains uncertain; local runners, retailers, and race organizers in Charlotte are already considering how these changes might affect the sport. From race fees to running shoes, the potential cost increases could influence just about every part of the running economy.

Retailers Ready for Potential Price Hikes

Donny Forsyth, co-owner of Charlotte Running Company, has been keeping a close eye on how tariffs might affect business. So far, manufacturers have not raised prices on running gear and apparel for 2025. However, Forsyth acknowledges that this stability might not last beyond 2026. “Right now, it’s a holding pattern,” he said. Many brands appear willing to absorb costs temporarily or are locked into existing pricing agreements. And, he reminded, any impacts at the retail level really shouldn’t land until fall of this year or spring of 2026.

Still, uncertainty looms. Forsyth told us some brands are exploring alternatives like Costa Rica for production, which could help mitigate the highest tariff-related risks in the long run. And at least one manufacturer suggested retailers stock up on inventory now to avoid potential price hikes later—a move he described as impractical for most businesses. “We’re not going to warehouse a bunch of products just in case prices change,” he said. 

We asked our friends and partners over at Recover Brands how the instability and fluctuations in the marketplace affect what they do — and their business. They held off on making a formal statement as things are still changing by the day and hour, but did remind us that utilizing manufacturing halfway across the globe has never been a part of their operation. Their “HyperLocal” approach means keeping their supply chain as close to home as possible while drastically reducing their environmental impact. Naturally, their Made in the USA collections are not affected by tariffs whatsoever and they tell us they’re currently positioned to absorb the 10% tariff that on their Central American manufacturing.

Race Organizers Feel the Pinch

Since the pandemic, the costs associated with producing events have continued to creep up; from police protection and security, to food and beverage, to equipment rental and expo space. For race organizers like Tim Rhodes of the Novant Health Charlotte Marathon, tariffs could further increase costs for items like medals and other race swag. However, Rhodes is committed to shielding participants from these expenses—at least for now. “The strategy is to absorb any of that,” he said. Even so, he acknowledges that rising costs might force a second look come 2026.

Justin Ratike is co-owner of Sisu Events. They produce the Craft Beer Half Marathon, Running Scared, and other local themed events. He says it’s harder and harder for races to turn a profit – and to make additional donations to any nonprofit or charitable partners – as the cost of doing business continues to go up and diminishing sponsorship dollars. “It’s hard to raise prices,” he said, “but at some point you know you’re going to have to take a look at it.” 

That’s definitely a concern for some runners, like Eric Smith who worries higher entry fees could put smaller races at risk. “Major events will likely manage just fine,” he said, “but smaller and mid-sized races might struggle to break even.

Will Charlotte Runners Change? 

Local runners we talked with have mixed feelings about how tariffs may impact their running habits. One runner admitted they’d stocked up on a few extra pairs of shoes, just in case, while others we talked to weren’t ready to act on the constantly-changing news just yet. 

Erin Vison said she’s taking a cautious approach. “I’m not planning to alter anything as far as race gear or races,” she said. Instead, she plans to track costs year over year to assess any significant changes. For now, she hasn’t noticed a major impact but remains in “wait-and-see” mode.

“I would prefer to live with running memories than a few extra bucks in my pocket,” Tarik Haniff told us. He said he’s focused on prioritizing experiences over savings. While he’s open to skipping some out-of-state races if costs rise significantly, he doesn’t plan to cut back on gear or nutrition. Comparing running expenses to his previous hobby of golf, Haniff noted that running remains relatively affordable.

Philip Sanford is president of the Charlotte Running Club. He said he’ll be keeping an eye on the trends and adjust his running budget accordingly. “The one area that concerns me a lot,” he said, “is new runners and runners with competing financial priorities.” If running gets too expensive, he worries it may create a barrier of entry that’s too tall for new or would-be runners.

So… Will Tariffs Make Running More Expensive? 

While tariffs haven’t yet caused seismic shifts in the Charlotte running economy, their potential impact is casting a bit of a shadow on the booming local running scene. Runners may face higher costs for shoes and gear if manufacturers pass along price increases, but retailers and race organizers say they’ll try to absorb additional expenses – for now, anyway. For most, “wait-and-see” will be the new normal. 

No, it’s not your imagination. Pollen season really is getting longer and more intense. Charlotte apparently ranks among the worst places to live for folks who suffer from seasonal allergies. Oh, joy. In fact, the Asthma and Allergy Foundation of America lists four North Carolina cities – Raleigh (7), Greensboro (10), Winston-Salem (15), and Charlotte (18) – on its 2025 list of worsts.

Yes, Charlotte and the rest of those Carolina cities are moving UP the list; and, unsurprisingly, the cities with the highest pollen concentrations are primarily in the southeast. But researchers tracking those trends found that climate change has increased pollen concentrations and created longer pollen seasons all across the US.

You can’t stop the pollen, or a determined runner, so we checked in with our partners at Novant Health for some tips on making the best of allergy season. With some simple changes in your routine, you can keep your running and training on pace.

Running Through Spring Allergy Season

· Know what’s in the air. It’s easy to keep track of pollen counts on your phone, with apps from The Weather Channel, My Pollen Count, Allergy Alert, and others.

· Timing is everything. If you can, run later in the morning or in the afternoon when pollen counts are usually lower.

· Wear a hat and sunglasses. The hat’s brim and your sunnies can help keep some allergens out of your eyes and off your face.

· Take it indoors. These treadmill workouts to keep it fresh (treadmills: https://runcharlotte.com/treadmill-or-dreadmill/ ) Or use high pollen count days for strength training, yoga, or other indoor workouts.

· Shower and change. After outdoor runs, shower and change as soon as you can. That will get pollen and other allergens off your skin, hair, and clothes.

It’s also important to remember that your allergies may change over time, says Dr. Keith Anderson, a family medicine and sports medicine practitioner at Novant Health. He’s also a runner, triathlete, and medical director for the Novant Health Charlotte Marathon. What worked last year may not work as well or even at all this season. When in doubt, ask your doctor to develop an allergy treatment protocol that’s right for you.

Have you ever dreamed of crossing the finish line at a half marathon? Or maybe you’re curious about what it takes to build the endurance and confidence to tackle such a feat? Wonder no more. The RunCharlotte Distance Challenge is your key to turn those dreams into reality! Whether you’re a beginner or looking to take your running journey to the next level, this program is your ultimate guide to conquering the 2025 Novant Health Charlotte Half Marathon.

What Is the RunCharlotte Distance Challenge?

The RunCharlotte Distance Challenge is a progressive training program designed by Charlotte-based Cross Conditioning Training to prepare you for race day by building your strength and stamina step by step. Starting with a 5k and working up through a 10k, 15k, and eventually the Novant Health Charlotte half marathon, this program offers everything you need to succeed—no matter where you’re starting!

“The half marathon distance is an approachable accomplishment for most every kind of runner,” said Tim Rhodes, managing partner and race director for the Novant Health Charlotte Marathon. “We want to make it easy and fun for everyone to participate – and we believe the RunCharlotte Distance Challenge is the way to get there!”

Registration data and Running USA’s Global Running Survey consistently show growth and interest in the half marathon distance. Nearly 4,000 completed the 2024 Novant Health Charlotte half marathon, and 2025 numbers are expected to top that. With expert guidance from Cross Conditioning Training and an incredible value on program registration, you’ll have everything you need to achieve your half marathon goals!

Here’s What’s In It For YOU

When you sign up for the RunCharlotte Distance Challenge, you’re not just joining a training program—you’re gaining access to an incredible community, and resources valued at $500! Here’s what’s included with program registration:

· Training Plans for Every Step: Beginner-friendly 5k, 10k, 15k, and half marathon programs designed by CCT experts.

· Strength Training Perks: A FREE strength class at CCT plus exclusive discounts on class packs.

· Race Discounts: Dramatically-reduced entry fees for these key races:

o Greek Festival 5k (August 23)

o Hit the Brixx 10k (September 20)

o Novant Health Lake Norman 15k (October 12)

o Novant Health Charlotte Half Marathon (November 15)

· Expert Learning Sessions: In-person workshops with pros in running, fitness, gear, and nutrition.

· Exclusive Finishers’ Pin: Celebrate your achievement with a one-of-a-kind finishers’ pin. It’s gonna look so cool on your medal ribbon!

And, we’ll have additional fun stuff along the way, too!

Why Join Now?

Training kicks off in July, but early registration is open now—and discounted rates are only available for a limited time.

Registration through April 30 = $180

Registration May 1 – May 31 = $188

Registration June 1 – July 31 = $200

Cross Conditioning Training is Charlotte’s only boutique studio that combines strength training and run coaching under one roof. Their small group classes, personal training options, specialized run coaching, and physical therapy services make them an ideal partner for runners of all levels and a natural fit for the RunCharlotte Distance Challenge.

Anne Fechtel, Lead Run Coach at Cross Conditioning Training, shared her excitement about the program:

“CCT is thrilled to be part of the RunCharlotte Distance Challenge. It’s a great series of races, and we’re here for runners taking on new goals! Our run coaches and trainers have seen what accountability partners, strength training, and organized run plans can do for runners of all experience levels. By sharing our knowledge, experience, and enthusiasm, we hope to make training fun and rewarding. We look forward to seeing you succeed!”

You Can Do This!

The RunCharlotte Distance Challenge isn’t just about running—it’s about building confidence, and joining a supportive community that wants to see you succeed. With expert coaching from CCT and an exciting lineup of races leading up to the Novant Health Charlotte Half Marathon, this is your chance to go the distance. You can do this!

It was fun to find Charlotte on the list of the happiest cities in the United States. There were all sorts of factors in the WalletHub survey that make the rankings make sense. But for local runners, being “happy” here doesn’t seem like a stretch at all. The Queen City’s vibrant running community, growing diversity, and Southern hospitality make it pretty easy for just about every kind of runner to find their happy place. Or pace, as it were.

A Thriving Run Club Scene

Charlotte’s running scene is now chock-full of running clubs. With something like 76 running clubs in the area, finding a group run is as easy as finding the closest brewery or local running shop. Gabrielle Olexa is one of those local runners who’s found happiness and community in the friendly confines of running clubs. “I thought this was normal, but people tell me that in other cities there aren’t this many at all,” she said. “Our running community is just outstanding!”

This sheer number of clubs doesn’t just provide running partners; it fosters a sense of belonging. Sarah Barton Thomas moved to Charlotte just over a year ago. She said part of the fun is the sense of belonging she finds here in the running community.

“Charlotte is where I’m becoming a runner for the first time in a long time,” she said, “and it’s fun because the people in the running community are not judgmental,” she said. “I’m not a fast runner, and no one has ever said I don’t belong or made it feel like there’s some kind of barrier of entry to get in…It’s such an encouraging community.”

If you’ve been running around Charlotte at all, you’ve probably seen Martin Flores. He’s a repeat Novant Health Charlotte Marathon Ambassador, regular run clubber, and enthusiastic cowbell ringer at any event he’s not running. “The amount of groups and their diverse make-up and leadership brings a smile to my SOLES!!” he wrote.

Hard to argue with that.

The Science of Running Happiness

Juliet Kuehnle, a licensed clinical mental health counselor supervisor and owner of Sun Counseling and Wellness, says there’s some real correlation to the thriving, welcoming running community and its contribution to the city’s happiness: “We know from the Harvard study of Adult Development that ‘strong positive relationships and social connections’ are THE most significant predictors of happiness, well-being, and longevity.”

She adds, “For runners, creating a ‘happier’ community can start with small, intentional steps. Local running groups not only encourage movement, but also foster meaningful social connections. Community runs that support a local cause or simply create casual meetups allow people to share stories, connect, and learn from one another.” (Insert Marathon pic here)

Signature Routes and Running Events

Charlotte’s landscape and topography offer a variety of running experiences. Our growing greenway system, expanding trail networks, and tree-lined streets, make for some pretty great running. And some of the 117 people moving here every day will be surprised to find that nearly every running route probably has some hills. We like to think that keeps things “interesting.”

The city’s running calendar is also packed with events that cater to just about every kind of runner. Most every local event benefits a local or area nonprofit, too. Here are just some of the runs and races where you’ll find the crowds, the fun, and community:

Charlotte Racefest

The Charlotte Race Fest features a half marathon, 10K, and 10K relay. It’s one of the larger road races in the spring, with a fun finish experience in Symphony Park.

Elizabeth 8k

This family-friendly and competitive road race is a rite of Spring here in Charlotte. The Elizabeth 8k route is a challenging course that showcases the Elizabeth Neighborhood, and one of Charlotte’s most vibrant urban landscapes.

Around the Crown 10k

One of the largest 10k races in the area, the Around the Crown 10k event allows runners to experience Charlotte’s streets from a unique perspective – one that’s usually just for cars. As part of this event you’ll get to run on part of the 277 loop!

Novant Health Charlotte Marathon

The Novant Health Charlotte Marathon is the Queen City’s only full marathon,offering a scenic course through Charlotte’s most historic and eclectic neighborhoods. It also includes a half marathon and a the Chick-fil-A 5k, making it a running weekend fit for participants of all levels!

Charlotte Turkey Trot

A local tradition for 35 years, the Charlotte Turkey Trot is the largest, single distance event in the state with more than 10,000 runners and walkers.

Brian Mister, race director of the Around the Crown 10k, sums up the Charlotte running experience perfectly: “It’s hard not to smile running around the beautiful streets of Charlotte. From the packed rail trail, to the beautiful greenways weaving through town, to the daily run clubs, it’s hard not to find a reason to be happy when you’re sweating all around the Queen City. Whether you’ve been here for 2 months or 20 years, you immediately feel and then reflect that southern hospitality.”

Happiness, however, isn’t a constant state, reminded Kuehnle. And if you’re not feeling happy, that’s completely okay. When you’re not feeling it, she recommends focusing on small, mindful actions that can set the stage for a brighter mood: go for a short run, jot down a few things you’re grateful for, or reach out to someone who makes you smile.

“Building a happy community starts with each of us taking care of our mental wellness and extending kindness and support to those around us,” added Kuehnle. “It’s a communal effort.”

Charlotte isn’t perfect, and that’s OK, too. It’s getting more expensive, crowded, and trafficky every day. But happiness isn’t a destination, it’s a journey. And running can create the kind of shared experience that makes the trip – and the community – better for everyone.